We can actually see the word growth entering into certain job titles. Some techniques are standard practice that marketers of all levels recognize, but it’s up to the growth hacker to find the next big trick. SEO (Search Engine Optimization): Marketing teams want your product/company website to appear as highly in search results as possible, which means working hard on your SEO.

Gamification: Gamifying the user-onboarding process is made easy with tools such as UserLane, which offers an interactive onboarding process to help make your user’s time-to-value much shorter and generally improves the initial user experience. A growth hacker may also use:Ĭhatbots: These bots integrate with social messaging platforms allowing users to have a ‘conversation’ with you 24/7 and easily access information. You’re likely already well aware of the main digital marketing channels used by the majority of companies: email, social media, landing pages, etc. Growth hackers use a wide variety of tools, some of which are commonplace in traditional and digital marketing, and others which are more on the fringes. A Product Manager actually has an advantage over a growth hacker, because of the influence they have over the development team, their ownership of the core product, and their responsibility to guide the product vision. The main difference will of course be the tools and tactics used, of course.

This is excellent news for Product Managers who want to become product growth hackers, since all of these traits already apply to them. Grow with Ward, a Growth Hacking coach, lays out the main differences between a growth hacker and a more traditional marketer:Ī growth hacker uses the entire funnel, where most marketers only look at Awareness and Acquisition.Ī growth hacker runs experiments he tests which direction works best, where a marketer often focuses on one method.Ī growth hacker works data driven, where that is not the case for most marketing departments.Ī growth hacker has some technical skills, such as programming, tooling and automations.Ī growth hacker is involved in the product, because, among other things, he has to pay attention to the retention of active customers. Generally, growth hacking means thinking out of the box to find new and creative ways of reaching and retaining customers, with the goal of growing and scaling a business. What Does ‘Growth Hacker’ Mean?ĭifferent people have different opinions of ‘growth hacking’ and there’s no one-size-fits-all definition. If you want to build trust with your user base, improve your customer acquisition, and build successful products…you should be a growth hacker! Just because you’re focusing on building the best product experiences for your users, doesn’t mean you shouldn’t also be focused on reaching them. While marketing may not be your forte, growth is in integral part of product development and market strategy.

There’s Product Managers, and then there’s Growth Hackers…so why should PMs bother themselves with growth? It’s true that Product Managers don’t have to be expert marketers, but the best Product Managers have multidisciplinary talents.

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